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If you want your rankings to last, then you should follow the rules at all times and stick to Google's quality guidelines. Because the world of SEO is always changing, a well-crafted campaign has to be a well-monitored one. Search marketing will continue to be important because people will continue to search the Internet for many years to come. Content writers need to focus on creating semantically rich content that stays on the topic of the main target keyword phrase for the page, while still writing naturally. After crawling and indexing, a search engine will consider the relative quality, popularity, and number of incoming links to give a site an initial ranking in search results. A
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