 james jamesflick flick | How to Choose the Most Appropriate Live Streaming Platform for Your Fitness CompanyOne of the most critical choices your fitness studio will make this year is which streaming network to use to live to stream your classes or host your pre-recorded material. To remain viable now and in the future, the business model must include live streaming and filmed content, as well as a long-term integrated business model that incorporates video and the in-studio experience. Since most companies are unfamiliar with live streaming courses, we've assembled a list of items to think about when you look for a provider—and how the network stacks up in yogitimes.com
Images and safe connections
Your programming, whether in the form of lectures or private lessons, is your life. The last thing you want is for an uninvited third party to gain access to or take control of an address. Look for a forum that doesn't give the computer power to someone outside of your team to keep your workouts secure. Cardio can be the only thing that raises your heart rate—not concerns over your stream being hacked or Zoombombed.
Your clients can use the same account username to view your lessons and videos as they do to book and pay for your services while you're live streaming on Mindbody's video site. Your teachers will benefit from login protections as well. You don't have to think about setting up passwords or permissions because Mindbody immediately grants host permissions to the teacher in your software.
Integration of the time management tools
You already have plenty on your plate; adding another tech platform to your to-do lists, such as Zoom and Facebook Live or Instagram, to broadcast live exercises or host on-demand lessons isn't necessary. Look for a solution that can be easily integrated with the current workflow. It's better to add-on to what you already use than to switch platforms in the middle of a project.
That's why our video solutions are designed to work seamlessly with your Mindbody app. Your members can book live-streamed exercise sessions with their current memberships and class packs, and if you have on-demand content, log in to your site is the secret to your workouts.
Access fees are charged in a streamlined manner.
Let's face it: your company needs money to thrive, and though giving your exercises away for free will serve as a trial, you'll need a way to monetize your classes in the long run. Streaming on Facebook or Instagram Live will work for the time being, but you'll need a paywall to keep your sales process moving even though people are doing at-home workouts. You'll also need a way to process credit cards for drop-in courses and memberships after you've put up a paywall.
Don't panic if the idea of doing all of that makes you feel like you've just finished a high-intensity workout: Mindbody takes care of it in one software. When your customers book and pay for a lesson, there is no new learning curve for you or them.
Link formation and delivery are done automatically.
No one needs to wake up extra early to send out live stream links, so your live stream platform should be able to create and send links to your enrolled students for any of your barre, Pilates, HIIT, Bootcamp or yoga classes automatically.
The immersive fitness app from Mindbody does all of the heavy lifting for you. You have to start the live stream once you've created a class in your app, and we'll take care of the rest. Students will receive an email 30 minutes before class, and if they book after that time, they will accept the connection in real-time.
Designed with your health in mind
Fitness studios all over the world flocked and Zoom to stream live classes when the coronavirus first struck. And, though it succeeds, for the time being, it isn't the best long-term option since it wasn't designed with the fitness industry in mind. This means they're not going to adapt or update their offering as the industry—and your needs—change.
Since Mindbody created our video solutions for fitness businesses like yours, we're constantly exploring and improving our app based on user reviews. If you teach kickboxing lessons or yoga Nidra, we're committed to providing you with the best-in-class solution. |
