As we all know that a relationship of loyalty does not fall from the sky, it needs to be built. In the same way, to be able to have loyal customers, make them return to your company, indicate and have your business as a reference, it is necessary to create strategies and a culture within the organization that have the customer at the center of their actions.
By reading this article you will:
tajarat properties strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like
Lahore smart city - Will you understand what customer loyalty is?
- What do you need to know to retain customers?
- What are the customer loyalty tools?
- What attitudes can ensure customer satisfaction?
What is Customer Loyalty?Keeping a customer costs five times less than acquiring a new customer.
It's a fact that keeping a customer is cheaper than looking for new ones, even more when you take into account bad customer experiences, which have been proven to be reported 12X more than good experiences.
When the customer feels frustrated, cheated or with a feeling that he didn't make a good choice buying at a certain store or contracting a certain service, he will spread his bad experience to whoever he can tell. With the expansion of the Internet and the emergence of social networks, expressing your feelings to huge numbers of individuals has become much easier and faster.
Keeping each customer satisfied needs to be a goal within the organization, therefore, it is necessary to understand what the customer's expectations are and really offer something according to their needs.
The moment the customer realizes that their needs were met beyond what they expected or with superior quality than the competition, they become loyal.
Making customer loyalty part of organizations' strategies is necessary, as it is easier and cheaper to maintain than to gain customers. It is not about abandoning prospecting for new customers, on the contrary, turning satisfied customers into loyal customers, your company will be keeping the current customer base stable, adding value and strengthening your brand, making it stronger and better prepared for prospecting of new potential customers. In short, a
loyal customer is a great partner in getting new customers. Remember, word of mouth is a strong influence on decision making.
Tips on how to retain customersIf you really want to retain your customers you must understand what your customer wants and what pains you will be solving, so it will be clearer to identify who your customer really is.
To gain loyal customers, you need to convey all the differentials of your product or service. Have people who are motivated to sell, who are able to convey the necessary understanding of what the customer is buying.
From the moment your customer considers your product to be very good, you can develop actions to show certain customers that they are privileged to be consuming your products or services.
Another important aspect to be worked on is the engagement with your customers, developing creative actions that involve consumers to give their contribution, feedback, this makes them create a sense of belonging. With some strategies in this direction, you can gain clients who will be your company's ambassadors.
Tip: try to maintain a lasting relationship with your customer so that he can have your company as a reference in new purchases or referrals.
Read More: Property News To be able to effectively develop customer loyalty strategies, it is important to combine technology in obtaining and storing data obtained from your customers, which is why we recommend the use of
a CRM system to manage your company's entire customer relationship.
With the customer's data, you can send exclusive offers to motivate them to buy again or contact them to find out if the customer's expectation regarding their purchase was satisfactory, if dissatisfaction occurs, try to understand and check if there is something that can be done to reverse the situation.
Customer Relationship Management - Definition of CRMCRM concept: is the Customer Relationship Management (Customer Relationship Management). CRM is a tool with the objective of storing the entire life cycle of the customer, ranging from qualification, acquisition, negotiation, service, retention and building long-term relationships with customers.
[ Access here and learn more about what CRM is ]For your company to develop more strength in the market and become a reference for consumers, managing your customer relationship is a business strategy aimed at understanding and anticipating the needs of current and potential customers.
From a technological point of view, CRM is a software that emerged to help companies manage, in an integrated manner, interactions with customers, maintaining the entire history of the customer's life cycle.
The use of a CRM system is a great ally to develop customer loyalty strategies, as it allows you to store and analyze customer data, transforming this data into your customer's profile.
In this way, your organization will be able to understand and
identify which are the best customers, which ideal customer profile the organization should focus on, where there are possible bottlenecks in the sales pipeline (sales funnel), in short, this tool helps to maintain a good relationship with its customers, in addition to assisting in after-sales management. For Kotler "
CRM is important because it is a great driver of a company's profitability ".
Considerations
If you want to expand your business, it is essential to focus on customer satisfaction and especially on their loyalty. Customer loyalty strategies need to be oriented with a
focus on the customer to develop actions aimed at
the customer's experience throughout their entire purchase journey.
Also try to combine technology to facilitate the management of the relationship with your customers, there are several CRM solutions on the market, identify the one that best suits your market and your needs.
To differentiate yourself from your competition, try to identify extra ingredients, which will generate added value to your business, this will help delight your consumers, building the desired loyalty. The idea behind this principle is not new, Cracker Jack did this in 1912 when they inserted a surprise in every package.
"Unfortunately, many companies focus too much on the basic ingredients and too little on including that extra something that sets them apart from the competition and builds brand loyalty."If your company is not yet planned with loyalty strategies, start organizing today.
It’s a way to expand your income .
Send your question or suggestion on how to retain customers. thedrylandmovie.com horsemeta.com 
